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Sales & Marketing

Branding and Identity

6 Things Successful Cider Brands Have in Common

Jessica Mason, 02-Apr-2014 - The Publican's Morning Advertiser
With consumers demanding an ever more adventurous choice of ciders, Jessica Mason identifies six trends that successful brands are adopting to survive and thrive.

Three Branding and Marketing Questions All New Breweries Should Ask Themselves

Julia Herz - Brewers Association

How to use events to build your craft brewery’s brand

Jason Morgan September 17, 2014 - Craft Brewing Business
Building your brewery’s brand takes more than just brewing beer and sending it to your distributor.

Social Media

Selling Cider

How to Sell a Craft Beer: Location, Location, Location

John Tierney - The Atlantic
Small batch brews are all about local flavor—both in and on the bottle.

How to be a Rep

Gerald Weisl wine merchant - Weimax Wines & Spirits
Thoughts on Selling Wine to Stores and Restaurants.

Finally, time to sell your beer


Creating a Successful Draft Beer Program in Your Bar or Restaurant

Monica Parpal - Food Service Warehouse

Sales Reports & Information

NWCA 2015 Annual Cider Report and State of Cider

State of Northwest Cider 2016 Industry Experts Release Northwest Cider Survey. A first-of-its kind collaboration between the NW Cider Association, Portland State University’s “Business of Craft Brewing Program” and Irvine & Co. CPAs bears some noteworthy fruit you may want to chew on.

Cider/Perry in the US

Euromonitor International US Sales Data'