Sales & Marketing
Branding and Identity
6 Things Successful Cider Brands Have in Common
Jessica Mason, 02-Apr-2014 - The Publican's Morning Advertiser
With consumers demanding an ever more adventurous choice of ciders, Jessica Mason identifies six trends that successful brands are adopting to survive and thrive.
Three Branding and Marketing Questions All New Breweries Should Ask Themselves
Julia Herz - Brewers Association
How to use events to build your craft brewery’s brand
Jason Morgan September 17, 2014 - Craft Brewing Business
Building your brewery’s brand takes more than just brewing beer and sending it to your distributor.
Social Media
Selling Cider
How to Sell a Craft Beer: Location, Location, Location
John Tierney - The Atlantic
Small batch brews are all about local flavor—both in and on the bottle.
How to be a Rep
Gerald Weisl wine merchant - Weimax Wines & Spirits
Thoughts on Selling Wine to Stores and Restaurants.
Finally, time to sell your beer
Creating a Successful Draft Beer Program in Your Bar or Restaurant
Monica Parpal - Food Service Warehouse
Sales Reports & Information
NWCA 2015 Annual Cider Report and State of Cider
State of Northwest Cider 2016
Industry Experts Release Northwest Cider Survey. A first-of-its kind collaboration between the NW Cider Association, Portland State University’s “Business of Craft Brewing Program” and Irvine & Co. CPAs bears some noteworthy fruit you may want to chew on.
Cider/Perry in the US
Euromonitor International US Sales Data'